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Advertising Guidelines
1.
All photos and
art used in the document should have a resolution of at
least 300 dpi.
2.
Most art or graphics downloaded and saved from the internet
are only 72 dpi and will pixilate when printed.
3.
Be certain that your computer has ALL fonts used in your publication
available at the time you prepare your pdf’s. Screen fonts
will appear correct on your monitor but when printed will default
to Courier. We recommended you avoid using True Type fonts whenever
possible.
4.
Always embed ALL fonts including those used in
EPS files. Converting text to paths in EPS files, such as Illustrator,
Freehand or Corel, eliminates hidden missing font problems.
Be aware that this may slightly change the shape of the letter,
and you won’t be able to edit the text later.
5. Make certain that all graphics submitted are done using cmyk color mode. All black should be Cyan 0, Magenta 0, Yellow 0, Black 100. DO NOT use "Registration" color.
6.
We cannot accept native files of any kind. Your publication
must be delivered as a pdf, tif, eps or jpg ONLY! (Some examples of native format files are Pagemaker, Quark Xpress,
InDesign, Publisher, Corel Draw... we cannot except these types
of documents.)
8.
Leading problems with electronic files:
-Use of low resolution graphics
-Missing fonts
-File set-up incorrectly or saved incorrectly
-Files that will not open
-ALWAYS open your final file and look at it!
9.
Ad Dimensions
 Advertisers:
1/3
Page Ad - 4.8125" wide x 2.5" tall
2/3
Page Ad - 4.75" wide x 5" tall
Full Page Ad - 4.75" wide x 7.5" tall
Churches:
1/4
Page Ad - 2.25" wide x 3.75" tall
1/2
Page Ad - 4.75" wide x 3.75" tall
Full
Page Ad - 4.75" wide x 7.5" tall
10.
E-mail final artwork in one of the approved formats (see #5
above) to tosha@thecrossreference.com and bobby@thecrossreference.com.
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